Privacy Policy
General Information
The following notes provide a simple overview of what happens to your personal data when you visit this website.Personal data refers to any information that can be used to identify you personally.Detailed information on data protection can be found in our Privacy Policy below.
Data Collection on This Website
Who is responsible for data collection on this website?
Data processing on this website is carried out by the website operator.The operator’s contact details can be found in the section “Information on the Controller” in this Privacy Policy.
How do we collect your data?
Your data is collected in part when you provide it to us. This may, for example, be data that you enter into a contact form. Other data is collected automatically or after your consent when you visit the website. This mainly includes technical data (e.g. internet browser, operating system, or time of page access). The collection of this data takes place automatically as soon as you enter this website.
What do we use your data for?
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right to obtain, at any time and free of charge, information about the origin, recipients, and purpose of your stored personal data.You also have the right to request the correction or deletion of these data.If you have given your consent to data processing, you may withdraw this consent at any time with effect for the future.Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data.In addition, you have the right to lodge a complaint with the competent supervisory authority.You may contact us at any time regarding this or any other questions on the subject of data protection.
Analytics Tools and Tools Provided by Third Parties
When you visit this website, your browsing behavior may be statistically evaluated.This is primarily done with so-called analytics programs.Detailed information about these analytics programs can be found in the following Privacy Policy.
Hosting
We host the content of our website with the following provider:
Webflow
The provider is Webflow, Inc., 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter “Webflow”).
When you visit our website, Webflow collects various log files, including your IP address.
Webflow is a tool used to create and host websites. Webflow stores cookies or other recognition technologies that are necessary for displaying the site, providing certain website functions, and ensuring security (necessary cookies).
For details, please refer to Webflow’s Privacy Policy: https://webflow.com/legal/eu-privacy-policy.
The use of Webflow is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation possible of our website. Where consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TTDSG.
Consent may be withdrawn at any time.
Data transfer to the USA is based on the European Commission’s Standard Contractual Clauses. Details can be found here: https://webflow.com/legal/eu-privacy-policy.
Data Processing Agreement
We have entered into a Data Processing Agreement (DPA) with the provider named above.This is a contract required under data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
General Information and Mandatory Disclosures
Data Protection
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this Privacy Policy. When you use this website, various personal data are collected.
Personal data are any data that can be used to identify you personally. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
Please note that data transmission over the internet (e.g. communication by e-mail) may have security vulnerabilities.
A complete protection of data against access by third parties is not possible.
Information on the Controller
The controller responsible for data processing on this website is:
Stefan Santifaller
Albeins, Dorfgasse 10
39042 Brixen, Italien
Phone: +39 327 779 52 34
E-mail: info@stefansantifaller.com
The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
Storage Period
Unless a more specific storage period has been stated within this Privacy Policy, your personal data will remain with us until the purpose for data processing no longer applies.If you make a legitimate request for deletion or withdraw your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law).In the latter case, the data will be deleted once these reasons cease to apply.
General Information on the Legal Basis for Data Processing on This Website
If you have consented to data processing, we process your personal data based on Art. 6(1)(a) GDPR or, if special categories of data under Art. 9(1) GDPR are processed, based on Art. 9(2)(a) GDPR. In the case of explicit consent to the transfer of personal data to third countries, processing is also carried out on the basis of Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g. via device fingerprinting), the processing additionally takes place on the basis of § 25(1) TTDSG. Consent may be withdrawn at any time.
If your data are required for the performance of a contract or for pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR. Furthermore, we process your data where necessary for compliance with a legal obligation based on Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interests in accordance with Art. 6(1)(f) GDPR.
You will be informed of the relevant legal basis applicable in each individual case in the following sections of this Privacy Policy.
Notice Regarding Data Transfers to the USA and Other Third Countries
We may use tools and services provided by companies based in the USA or other non-EU countries that are not deemed to offer an adequate level of data protection comparable to that of the European Union.When these tools are active, your personal data may be transferred to and processed in these countries.We would like to point out that we cannot guarantee that third-country providers ensure a level of data protection equivalent to EU standards (e.g. risks of unauthorized access by public authorities).Where such transfers occur, they are based on your explicit consent under Art. 49(1)(a) GDPR, standard contractual clauses of the European Commission, or other legally permissible safeguards.
Withdrawal of Your Consent to Data Processing
Many data processing operations are only possible with your explicit consent. You may revoke your consent at any time. The lawfulness of the data processing carried out prior to the revocation remains unaffected by the withdrawal.
Right to Object to Data Collection in Special Cases and to Direct Marketing (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT, AT ANY TIME AND ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS FOR EACH PROCESSING OPERATION CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA ARE PROCESSED FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS ASSOCIATED WITH SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL THEREAFTER NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).
Right to Lodge a Complaint with the Competent Supervisory Authority
In the event of a breach of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement.The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.
Right to Data Portability
You have the right to receive data that we process automatically on the basis of your consent or in fulfillment of a contract, in a common, machine-readable format, and to have it transferred to yourself or to a third party. If you request the direct transfer of the data to another controller, this will only be carried out to the extent that it is technically feasible.
Right of Access, Erasure, and Rectification
Within the scope of applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, their origin and recipients, and the purpose of the data processing. You also have the right to request the correction or deletion of these data. For this and for any further questions on the subject of personal data, you may contact us at any time.
Right to Restrict Processing
You have the right to request the restriction of the processing of your personal data. For this purpose, you may contact us at any time. The right to restriction of processing exists in the following cases:
- If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
- If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
- If we no longer need your personal data, but you require them for the establishment, exercise, or defense of legal claims, you have the right to request restriction of processing instead of deletion.
- If you have objected to processing pursuant to Art. 21(1) GDPR, a balancing of interests between your interests and ours must be carried out. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data may—apart from being stored—only be processed with your consent or for the establishment, exercise, or defense of legal claims, or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
SSL or TLS Encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses SSL or TLS encryption.You can recognize an encrypted connection by the change in the browser address bar from “http://” to “https://” and by the padlock symbol in your browser’s address line.When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Data Collection on This Website
Cookies
Our websites use so-called “cookies.” Cookies are small data packages and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Persistent cookies remain on your device until you delete them yourself or they are automatically deleted by your web browser.
In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g., cookies for processing payment services).
Cookies serve different functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., shopping cart functionality or video display). Other cookies are used to evaluate user behavior or display advertising.
Cookies that are necessary for the execution of the electronic communication process, the provision of certain functions desired by you (e.g., for the shopping cart functionality), or the optimization of the website (e.g., cookies to measure web audience) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to provide its services technically error-free and optimally.
Where consent to the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent may be revoked at any time.
You can configure your browser to be informed about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for certain cases or in general, or to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
If cookies from third parties or for analysis purposes are used, we will inform you separately within the scope of this Privacy Policy and, if applicable, request your consent.
Contact Form
If you send us inquiries via the contact form, the information you provide in the inquiry form, including the contact details you provide there, will be stored with us for the purpose of processing the inquiry and in case of follow-up questions. These data will not be shared without your consent.
The processing of these data is based on Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or necessary for the implementation of pre-contractual measures.
In all other cases, processing is based on our legitimate interest in effectively handling inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if it has been requested; consent can be revoked at any time.
The data you enter in the contact form remain with us until you request their deletion, withdraw your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Inquiry by E-Mail, Telephone, or Fax
If you contact us by e-mail, telephone, or fax, your inquiry, including all personal data arising from it (name, inquiry), will be stored and processed by us for the purpose of handling your request. These data will not be shared without your consent.
Processing of these data is based on Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a contract or necessary for the implementation of pre-contractual measures.
In all other cases, processing is based on our legitimate interest in effectively handling inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if it has been requested; consent may be revoked at any time.
The data you send to us via contact inquiries remain with us until you request deletion, withdraw your consent to storage, or the purpose for storing the data no longer applies (e.g., after your request has been processed). Mandatory legal provisions – in particular statutory retention periods – remain unaffected.
Communication via WhatsApp
For communication with our customers and other third parties, we use, among other services, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or any other third parties from accessing the content of communications.
However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and timestamp). We also point out that, according to WhatsApp, it shares personal data of its users with its US-based parent company, Meta. Further details on data processing can be found in WhatsApp’s Privacy Policy: https://www.whatsapp.com/legal/#privacy-policy.
The use of WhatsApp is based on our legitimate interest in fast and effective communication with customers, prospects, and other business and contractual partners (Art. 6(1)(f) GDPR). Where consent has been obtained, data processing is carried out solely on the basis of this consent; it may be withdrawn at any time with effect for the future.
The communication content exchanged between us and via WhatsApp remains with us until you request its deletion, withdraw your consent to storage, or the purpose of data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected.
Google Forms
We have embedded Google Forms on this website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”).
Google Forms allows us to create online forms to collect messages, inquiries, and other entries from our website visitors in a structured manner. All entries you make are processed on Google’s servers. Google Forms stores a cookie in your browser containing a unique ID (NID cookie). This cookie stores various information, such as your language settings.
The use of Google Forms is based on our legitimate interest in providing a user-friendly way to process your request (Art. 6(1)(f) GDPR). Where consent has been obtained, processing is carried out solely on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent may be withdrawn at any time.
The data you enter in the form remain with us until you request their deletion, withdraw your consent to storage, or the purpose of data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular retention periods – remain unaffected. Further information can be found in Google’s Privacy Policy: https://policies.google.com/.
Social Media
This website integrates elements of the social network Facebook. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected may also be transferred to the USA and other third countries. An overview of the Facebook social media elements can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.
When the social media element is active, a direct connection is established between your device and the Facebook server. Facebook thereby receives information that you visited this website with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of this website to your Facebook profile. This allows Facebook to associate the visit to this website with your user account.
We point out that, as the website operator, we do not receive any information about the content of the data transmitted or its use by Facebook. Further information can be found in Facebook’s Privacy Policy: https://de-de.facebook.com/privacy/explanation.
If consent has been obtained, the use of the service mentioned above is based on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be withdrawn at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the widest possible visibility on social media.
If personal data are collected on our website using the tool described here and transmitted to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited solely to the collection of data and its transmission to Facebook. Processing by Facebook after transmission is not part of the joint responsibility.
Our joint obligations are laid down in an agreement on joint processing. The full text of the agreement can be found here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for ensuring its privacy-compliant implementation on our website. Facebook is responsible for the data security of Facebook products.
Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381, and https://www.facebook.com/policy.php.
This website integrates functions of the Instagram service. These functions are provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. When the social media element is active, a direct connection is established between your device and the Instagram server. Instagram thereby receives information about your visit to this website.
If you are logged into your Instagram account, you can link the content of this website to your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to this website with your user account. We point out that, as the website operator, we do not receive any information about the content of the data transmitted or its use by Instagram.
Where consent has been obtained, the use of the service mentioned above is based on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be withdrawn at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the widest possible visibility on social media.
If personal data are collected on our website using the tool described here and transmitted to Facebook or Instagram, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited solely to the collection of data and its transmission to Facebook or Instagram. Processing by Facebook or Instagram after transmission is not part of the joint responsibility.
Our joint obligations are laid down in an agreement on joint processing. The full text of the agreement can be found here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Facebook or Instagram tool and for ensuring its privacy-compliant implementation on our website. Facebook is responsible for the data security of Facebook and Instagram products.
Data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.
Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875, and https://de-de.facebook.com/help/566994660333381. Further information can be found in Instagram’s Privacy Policy: https://instagram.com/about/legal/privacy/.
Spotify
This website includes functions of the music service Spotify. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on this website. An overview of the Spotify plugins can be found at: https://developer.spotify.com.
Through this, a direct connection between your browser and the Spotify server can be established when visiting this website via the plugin. Spotify thereby receives the information that you have visited this website with your IP address. If you click the Spotify button while logged into your Spotify account, you can link the content of this website to your Spotify profile. This allows Spotify to assign your visit to this website to your user account.
We point out that when using Spotify, cookies from Google Analytics are used, so your usage data may also be transmitted to Google. Google Analytics is a tool from the Google Group for analyzing user behavior, based in the USA. For this integration, only Spotify is responsible. As the website operator, we have no influence on this processing.
The storage and analysis of data is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in an appealing acoustic design of the website. If consent is requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Further information can be found in Spotify’s privacy policy: https://www.spotify.com/de/legal/privacy-policy/. If you do not want Spotify to assign your visit to this website to your Spotify user account, please log out of your Spotify account.
This website uses elements of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. Each time a page of this website containing LinkedIn elements is accessed, a connection is established to LinkedIn servers. LinkedIn is informed that you visited this website with your IP address.
If you click the LinkedIn “Recommend Button” while logged into your LinkedIn account, LinkedIn can associate the visit to this website with your user account. We point out that, as the website operator, we do not receive any information about the content of the data transmitted or its use by LinkedIn.
Where consent has been obtained, the use of the service mentioned above is based on Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be withdrawn at any time. If no consent has been obtained, the service is used on the basis of our legitimate interest in achieving the widest possible visibility on social media.
Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de. Further information can be found in LinkedIn’s Privacy Policy: https://www.linkedin.com/legal/privacy-policy.
Data transfer to the USA is based on the Standard Contractual Clauses of the EU Commission. Details can also be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875, and https://de-de.facebook.com/help/566994660333381. Further information on Instagram’s privacy practices is available at: https://instagram.com/about/legal/privacy/.
TikTok
My website includes a link to my TikTok profile. This is a simple external link. Only when you click the TikTok button do you leave my website and get redirected to TikTok. TikTok may then process personal data such as your IP address, device information, or usage behavior. I have no influence over this data processing. For more information, please refer to TikTok’s privacy policy: https://www.tiktok.com/legal/page/eea/privacy-policy
YouTube
This website includes a link to my YouTube channel. Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. You can find further information about how personal data is processed in Google’s privacy policy: https://policies.google.com/privacy
Analytics Tools and Advertising
We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website.
The Google Tag Manager itself does not create user profiles, does not store cookies, and does not perform any independent analysis. It serves solely to manage and deploy the tools integrated through it. However, the Google Tag Manager does capture your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on their website. If consent has been obtained, the processing is carried out solely on the basis of Art. 6(1)(a) GDPR and § 25 TTDSG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The operator receives various usage data, such as page views, duration of stay, operating systems used, and user origin. These data are assigned to the respective user device. No assignment to a user ID takes place.
Furthermore, we can record your mouse and scroll movements as well as clicks using Google Analytics. Google Analytics also applies various modeling approaches to complement the collected datasets and uses machine learning technologies for data analysis. Google Analytics uses technologies that allow recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).
The information collected by Google about the use of this website is generally transferred to a Google server in the United States and stored there. The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25 TTDSG. Consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP Anonymization
This website has activated the IP anonymization feature. As a result, your IP address is shortened by Google within the member states of the European Union or in other signatory countries of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases is the full IP address sent to a Google server in the USA and shortened there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser in the context of Google Analytics will not be merged with other data from Google.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de. More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Data Processing Agreement
We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
Google Ads
The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter specific search terms in Google (keyword targeting). Targeted advertisements can also be displayed based on user data held by Google (e.g., location data and interests) (audience targeting). As the website operator, we can quantitatively analyze this data, for example, by examining which search terms led to the display of our ads and how many ads resulted in corresponding clicks. The use of this service is based on your consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.
Google Ads Remarketing
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
With Google Ads Remarketing, we can assign people who interact with our online offerings to specific audiences in order to show them interest-based advertising within the Google Ads network (remarketing or retargeting). Furthermore, the advertising audiences created with Google Ads Remarketing can be linked across devices by Google. This allows personalized, interest-based advertising messages, tailored to your previous usage and browsing behavior on one device (e.g., mobile phone), to also be displayed on another of your devices (e.g., tablet or PC). If you have a Google account, you can opt out of personalized advertising at the following link: https://www.google.com/settings/ads/onweb/. The use of this service is based on your consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time. Further information and Google’s privacy policy can be found here: https://policies.google.com/technologies/ads?hl=de.
Google Conversion Tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Conversion Tracking allows Google and us to determine whether users have completed specific actions. For example, we can analyze which buttons on our website are clicked most often and which products are viewed or purchased most frequently. This information is used to generate conversion statistics. We only receive aggregated data on the total number of users who clicked on our ads and the actions they performed. We do not receive any information that would allow us to personally identify users. Google itself uses cookies or similar recognition technologies for identification purposes. The use of this service is based on your consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time. More information about Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Facebook Pixel
This website uses Facebook visitor action pixels for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data may also be transferred to the USA and other third countries.
This allows the behavior of website visitors to be tracked after they have been redirected to the website via a Facebook ad click. As a result, the effectiveness of Facebook ads can be analyzed for statistical and market research purposes, and future advertising campaigns can be optimized. The data collected is anonymous for us as the website operator; we cannot draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, which can link it to user profiles and use it for its own advertising purposes according to the Facebook Data Use Policy. This enables Facebook to display ads on Facebook as well as outside of Facebook. This use of data cannot be influenced by us as the website operator.
The use of this service is based on your consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Whenever personal data is collected on our website and transmitted to Facebook using this tool, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, are jointly responsible for this data processing under Art. 26 GDPR. Joint responsibility is limited solely to the collection of data and its transmission to Facebook. Processing by Facebook after the transfer is not part of our joint responsibility. Our joint obligations are documented in a joint processing agreement. The full text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for ensuring its privacy-compliant implementation on our website. Facebook is responsible for the security of its products.
Data subject rights (e.g., requests for information) regarding data processed by Facebook can be exercised directly with Facebook. If you assert your rights with us, we are obliged to forward them to Facebook. Additional privacy information from Facebook can be found here: https://de-de.facebook.com/about/privacy/.
You can also disable the remarketing function “Custom Audiences” in the ad settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged into Facebook to do this. If you do not have a Facebook account, you can opt out of Facebook interest-based advertising via the European Interactive Digital Advertising Alliance at: http://www.youronlinechoices.com/de/praferenzmanagement/.
Facebook Custom Audiences
We use Facebook Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. When you visit or use our websites and apps, use our free or paid services, submit data to us, or interact with our company’s Facebook content, we collect your personal data. If you give us consent to use Facebook Custom Audiences, we transmit this data to Facebook so that Facebook can display relevant advertising to you. Furthermore, your data can be used to define target audiences (Lookalike Audiences). Facebook processes this data as our processor. Details are provided in Facebook’s terms of use: https://www.facebook.com/legal/terms/customaudience.
The use of this service is based on your consent under Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.
LinkedIn Insight Tag
This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing by the LinkedIn Insight Tag will be described next.
Using the LinkedIn Insight Tag, we obtain information about visitors to our website. If a website visitor is registered on LinkedIn, we can analyze certain professional data (e.g., career level, company size, country, location, industry, and job title) to better tailor our website to the respective target audiences. Additionally, the LinkedIn Insight Tag allows us to measure whether visitors perform a purchase or other action on our website (conversion tracking). Conversion tracking can also be device-crossing (e.g., from PC to tablet).
The LinkedIn Insight Tag also provides a retargeting function, which allows us to display targeted advertising to visitors outside of our website, with LinkedIn stating that the ad recipients are not directly identified. LinkedIn also collects log files (URL, referrer URL, IP address, device and browser characteristics, and time of access). IP addresses are truncated or, if used to reach LinkedIn members across devices, hashed (pseudonymized). Direct LinkedIn member identifiers are deleted by LinkedIn after seven days. The remaining pseudonymized data is deleted within 180 days.
The data collected by LinkedIn cannot be assigned to individual persons by us as the website operator. LinkedIn stores the collected personal data of website visitors on its servers in the USA and may use it for its own advertising purposes. More details can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy#choices-oblig.
Legal basis
Where consent has been obtained, the use of this service is based solely on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. Consent can be revoked at any time. If no consent has been obtained, the service is used based on Art. 6 para. 1 lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media. Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
Objection to the Use of LinkedIn Insight Tag
You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out. Furthermore, LinkedIn members can manage the use of their personal data for advertising purposes in their account settings. To avoid a connection between data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
Newsletter
Newsletter Data
Wenn Sie den auf der Website angebotenen Newsletter beziehen möchten, benötigen wir von Ihnen eine E-Mail-Adresse sowie Informationen, welche uns die Überprüfung gestatten, dass Sie der Inhaber der angegebenen E-Mail-Adresse und mit dem Empfang des Newsletters einverstanden sind. Weitere Daten werden nicht bzw. nur auf freiwilliger Basis erhoben. Für die Abwicklung der Newsletter nutzen wir Newsletterdiensteanbieter, die nachfolgend beschrieben werden.
ActiveCampaign
If you wish to subscribe to the newsletter offered on the website, we require your email address as well as information that allows us to verify that you are the owner of the provided email address and agree to receive the newsletter. No further data will be collected, or only on a voluntary basis. For the processing of the newsletter, we use newsletter service providers, which are described below.
Data Analysis by ActiveCampaign
With the help of ActiveCampaign, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message was opened and which links, if any, were clicked. In this way, we can determine, among other things, which links were clicked most frequently. We can also see whether certain predefined actions were carried out after opening or clicking (conversion rate). For example, we can determine whether you made a purchase after clicking the newsletter.
ActiveCampaign also allows us to segment newsletter recipients into different categories (“clustering”). Newsletter recipients can be categorized, for example, by age, gender, or place of residence. This makes it possible to better tailor the newsletters to the respective target groups.
If you do not want analysis by ActiveCampaign, you must unsubscribe from the newsletter. We provide a corresponding link in every newsletter message. Detailed information about the functions of ActiveCampaign can be found at the following link: https://www.activecampaign.com/email-marketing. The privacy policy of ActiveCampaign can be found at: https://www.activecampaign.com/privacy-policy.
Legal Basis
The data processing is carried out on the basis of your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The lawfulness of the data processing carried out prior to the revocation remains unaffected by the revocation.
The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://www.activecampaign.com/legal/scc and https://www.activecampaign.com/de/legal/gdpr-updates/privacy-shield.
Storage Duration
The data you provide to us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter or the newsletter service provider, and will be deleted from the newsletter distribution list after unsubscribing. Data stored for other purposes remains unaffected.
After your unsubscription from the newsletter distribution list, your email address may be stored by us or the newsletter service provider on a blacklist if this is necessary to prevent future mailings. The data from the blacklist is only used for this purpose and is not merged with other data. This serves both your interests and our interest in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Storage in the blacklist is not limited in time.
You can object to the storage if your interests outweigh our legitimate interest.
Plugins und Tools
YouTube with enhanced privacy
This website embeds videos from YouTube. The operator of the pages is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in enhanced privacy mode. According to YouTube, this mode ensures that YouTube does not store information about visitors to this website before they watch the video. However, the transfer of data to YouTube partners is not necessarily excluded by the enhanced privacy mode.
Thus, YouTube – regardless of whether you watch a video – establishes a connection to the Google DoubleClick network. As soon as you start a YouTube video on this website, a connection is made to the YouTube servers. The YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to directly assign your browsing behavior to your personal profile. You can prevent this by logging out of your YouTube account.
Furthermore, YouTube may store various cookies on your device or use comparable recognition technologies (e.g., device fingerprinting) after a video starts. In this way, YouTube can collect information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud.
If a YouTube video is started, additional data processing operations may be triggered, over which we have no control.
The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent is requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
Further information about data protection on YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.
Vimeo without Tracking (Do-Not-Track)
This website uses plugins from the video platform Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA. When you visit one of our pages equipped with Vimeo videos, a connection is established to the servers of Vimeo. The Vimeo server is informed which of our pages you have visited. In addition, Vimeo obtains your IP address. However, we have configured Vimeo so that it will not track your user activities and will not set any cookies.
The use of Vimeo is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent is requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
The transfer of data to the USA is based on the standard contractual clauses of the European Commission and, according to Vimeo, on “legitimate business interests.” Details can be found here: https://vimeo.com/privacy. Further information on how user data is handled can be found in Vimeo’s privacy policy at: https://vimeo.com/privacy.
Google Fonts (local Hosting)
This site uses so-called Google Fonts, provided by Google, for the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers occurs. Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.
Zapier
We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter Zapier). Zapier allows us to connect and synchronize various functionalities, databases, and tools with our website. This makes it possible, for example, to automatically share content published on our website on our social media channels or to export content from marketing and analytics tools. Depending on the functionality, Zapier may also collect various personal data.
The use of Zapier is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the most effective integration of the tools used. If consent is requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.
The transfer of data to the USA is based on the standard contractual clauses of the European Commission. Details can be found here: https://zapier.com/tos.
